Reality is, consumers don't wait around for slow webpages to load. The stats speak for themselves: 47% of site visitors would hang on for a maximum of only two seconds for a webpage to fully display. Based on the average reading speed of 200 words per minute, reading this far has already taken you about 12 seconds, six times longer than the standard expectation for a page to load.
As someone said, "First impression, last impression." No wonder that visitors of slow-loading sites are likely to bounce off, never to return any more. So, be sure to compress your imagery and video but also retain their visual quality.
A Cloudinary cheat sheet offers these enlightening insights and helpful tips:
- The importance of Google's Core Web Vital metrics and the ramifications of failing to meet their requirements.
- The steps for optimizing media to eliminate the wait that drives away site visitors.
Do download the cheat sheet and check them out.