Dynamic video experiences can drive up to 80% higher conversion on websites compared to static images. As a result, video is now the number one priority for content investment in 2023, according to the content marketing institute. Yet creating videos at scale remains a significant challenge give the time and resource constraints.
For leading sports brand, Puma, adding videos on its product pages is a large-scale effort. To address this problem, Puma recently organized a hackathon in which one of its ecosystem partners, Formidable demonstrated how video experiences can be created at scale using Cloudinary's AI powered automation.
Watch now to hear experts from Formidable and Cloudinary discuss: