It’s no secret that videos engage, build trust, and convert. But a new global survey revealed that many brands struggle to deliver video at scale since they encounter more bottlenecks in creating video variants for different channels and devices (58%) than in producing original videos (46%). Global fashion retailer Paul Smith faced similar challenges when scaling video on its e-commerce site. In this webinar, Nish Patel, Web Development Manager at Paul Smith, shares how Cloudinary’s video automations helped streamline and scale Paul Smith’s video production.
You’ll learn:
- How a modern, headless tech stack enabled Paul Smith to scale video and boost sales by 45%.
- How flexible APIs sped up video management workflows, reducing costs by 40%.
- How automated video format and transcoding led to engaging video experiences without compromising website performance.
- Why Paul Smith partnered with Cloudinary Video API, one of Streaming Media’s 2024 Trendsetting Products and Services.
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About Cloudinary
With more than 1.5 million users and 10,000 customers worldwide, Cloudinary has quickly become the leading image and video platform for developers and marketers alike to manage images, videos and other media assets and deliver an optimal end user experience. For more information, visit www.cloudinary.com.