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There are two equally critical elements behind a complete digital commerce user experience. Mastering both means that shoppers will enjoy browsing your store and increase the likelihood that they’ll become customers:
These two UX components may seem to stand in contrast to another. Rich media is data-heavy and requires more time to load, but creating and publishing great content won’t get you the results you want if you don’t directly address and optimize them for performance.
The importance of site performance can’t be overstated: even just a one-second delay in page-load speeds would cost an e-commerce business with a daily sales revenue of $100,000 a staggering $2.5 million in lost sales per year.
That’s why we created this whitepaper to help you build a complete, fast and rich e-commerce environment that serves your business goals and keeps your customers coming back for more. Download it to learn: