White Paper

How To Leverage & Scale User Generated Content (UGC)

User generated content (UGC) plays a critical role in influencing buying decisions
Research has repeatedly shown that shoppers are instinctively drawn to their fellow consumers' take on a product or brand.

User generated content (UGC) plays a critical role in influencing buying decisions. User generated content can be leveraged for marketing material, to help improve the relationship between the brands and its customers, increase customer loyalty, improve shopper confidence in a purchase, reduce the rate of returns and much more.

This white paper, Visual Experiences That Connect, will help you:
  • Answer the question, "what is user generated content and why integrate it into your content strategy?"
  • Understand how user generated content benefits your business both directly and indirectly
  • Get inspiration from other user generated examples
  • Determine how to inspire, manage and share user generated content across channels

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